The family store that grows with you

For parents, by parents

Connecting you to the world's best baby, kids and parenting essentials

Home to a curated edit of the world’s best baby, kids and parenting essentials

Welcome to the Sprout Store, where we’re simplifying parenting decisions so you don’t have to. Every product in our store is handpicked through a rigorous selection process—chosen for its thoughtful design, expert approval, and grow-with-you functionality. Many of our brands are exclusive to Sprout, available in South Africa for the first time.

Introducing My Little Morphée

192 tracks of nature sounds, white noise, meditations, and calming songs

THE PARENT PANEL

Trust parents, to tell parents.

Your feedback helps shape our curation of must-have parenting essentials and helps complete our rigorous selection process. We enlist the help of our Parent Panel—an exclusive group of cool parents in our community who are invited to trial products before they launch and receive early access to new arrivals, special offers, spot prizes, and VIP event invites. No obligations, only exclusive perks—because when it comes to parenting, the best advice comes from those who live it.