Two dads, one mission

OUR PURPOSE

Sprout was started by two young fathers with a single goal: to make parenting easier, more joyful, and more intentional by connecting families with the world’s best baby, kids and parenting brands. We exist to support families at every stage, curating products that combine exceptional quality, functionality, and design—so parents can focus on what truly matters, with the confidence that they’re getting only the best.

OUR VISION

To be the go-to-brand that families trust when preparing for life's big moments — connecting them with the world's best baby, kids and parenting essentials. More than just a store, we’re a family that grows with yours, building real connections between parents, little ones, and the brands we believe in. Bringing together thoughtfully designed, handpicked products from small family-owned brands and global leaders.

SPROUT'S SELECTION STANDARD

We do the hard work, so you don’t have to. At Sprout, we don’t just stock products—we handpick the best essentials to make shopping simple for parents. Every item goes through our rigorous selection process, scored on key criteria and tested by real parents. Only the highest-rated essentials make the cut—so you can shop with confidence, knowing they’re trusted by families like yours. Welcome to a smarter way to shop for your family.

Find your favourites

JESSICA JANUTSCH

I am blown away by Sprout's service, as well as by their products! I placed an order at 3pm, and received it from the courier the next morning at 9am!

KELLY-GRACE SWART

Sprout helped and guided me with the best bottle fit for my baby! I was struggling to get him to take a bottle and the Mamma Flo was the one for me.

LEBOHANG NOMPUMELELO MAKENA

Their bottles are pacifiers have been all my little one has easily accepted and loved from the get go. Love their impeccable customer service and how the range offering has expanded.

GLEN MUIR

Slick website and ordering process! Our family love the products, find the Parent Hub excellent & enjoy the interesting content on social media. Perfection!